Brand Factory, the discount store format of the Future Group that runs retail business chains like Central and Big Bazaar, is planning to open 55 outlets in 40 cities by 2010.
The group launched its first Brand Factory store in Pune (the fourth in India) on Friday, and is planning to open store each in Hyderabad and Ahmedabad next week.
Vishnu Prasad, president and chief executive officer, Central Bazaar and Brand Factory business for Future Group, said the company is planning to invest about Rs 500 crore by 2010 for the 55 stores. The stores will offer 15-25% discount round-the- year on a wide range of national and international brands. "These will be in the apparel, footwear and jewellery segments," he said.
