The size of the Indian media and entertainment industry is expected to more than double to Rs 100,000 crore in the next four years on rising demand, technological improvements and greater investments, according to a report by industry body FICCI and consulting firm PWC.
The sector is projected to post a growth rate of 18 per cent annually to Rs one trillion (Rs 100,000 crore) by 2011 from about Rs 437 billion (43,700 crore) at present, according to a FICCI-PriceWaterhouseCoopers (PWC) report.
Technological advancements, policy initiatives taken by the government to encourage investments and initiative by private companies will be the key drivers, it said.
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