Having played “Who blinks first?” for a long time, FMCG majors are finally opting to hike prices to account for rising input cost and improve financials. For starters, Hindustan Lever Ltd (HLL) has recently hiked prices of its detergent brands Surf Excel Blue and Surf Excel Quick Wash.
Following suit, HLL’s arch rival Procter & Gamble India (P&G) has just hiked prices of its Ariel (detergent) and Head & Shoulders (shampoo) brands. According to analysts, the price rise could be around 4% to 5%. Meanwhile, other players such as Colgate Palmolive and Marico Ltd are also planning to revise their pricing strategy to drive volumes in domestic markets, according to sources.
Read more at Financial Express
